The Fastest Growing Brands of 2023
Morning Consult’s Fastest Growing Brands rankings are determined by measuring growth in the share of consumers who say they would consider purchasing from a brand over the course of the year. Morning Consult Brand Intelligence tracks consumer perceptions on thousands of brands on a daily basis, forming the foundation of this report.
Growth was determined by taking the share of consumers who said they were considering purchasing from the brand from Oct. 1-24, 2023, and subtracting the share who said the same from Jan. 1-31, 2023. The Fastest Growing Brands 2023 analysis was conducted among 1,586 brands. Sample sizes ranged from 1,069 to 17,661 responses collected among U.S. adults, with respective margins of error ranging from +/-3 to +/-1 percentage points.
Military brands, higher education institutions, brands that had not gathered a comparable sample size and brands that no longer existed (excluding rebrands) as of Oct. 31, 2023, were removed from eligibility for the public-facing ranking.
Editor's note: This report has been updated to reflect that Pure Life Water is no longer part of the Nestle brand in North America.
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